Apple retains prime smartphone spot as international shipments fall to 2013 low

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Apple maintained its place because the world’s largest smartphone maker by shipments within the fourth quarter of 2022, in line with IDC. Nevertheless, iPhone shipments declined 14.9% year-on-year.

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World smartphone shipments plunged within the fourth quarter of 2022 — normally an enormous vacation buying interval — because of macroeconomic weak point and tender shopper demand, in line with market analysis agency IDC.

Electronics companies shipped 300.3 million smartphones within the October to December quarter, an 18.3% year-over-year fall, IDC stated in a report printed late Wednesday. The drop marks the largest-ever decline in a single quarter.

A complete of 1.21 billion smartphones have been shipped in 2022, which represents the bottom annual cargo whole since 2013 “resulting from considerably dampened shopper demand, inflation, and financial uncertainties,” IDC stated.

“Now we have by no means seen shipments within the vacation quarter are available in decrease than the earlier quarter. Nevertheless, weakened demand and excessive stock triggered distributors to chop again drastically on shipments,” stated Nabila Popal, analysis director at IDC.

Shipments signify the gadgets that corporations like Apple and Samsung ship to retailers and cell carriers. They don’t equal gross sales however they do give a sign of demand.

IDC stated that the “robust near the yr places the two.8% restoration anticipated for 2023 in severe jeopardy with heavy downward danger to the forecast.”

Apple maintained its place because the primary smartphone maker on the earth. The U.S. tech big shipped 72.3 million iPhones within the fourth quarter, down 14.9% yr on yr, IDC stated. Apple had a 24.1% market share. The decline got here though Apple launched its newest fashions — the iPhone 14 sequence — forward of the essential vacation quarter.

Apple confronted a variety of provide chain points within the December quarter after the world’s greatest iPhone manufacturing plant in Zhengzhou, China, was hit with a Covid outbreak and employee protests.

Samsung, the second-largest smartphone participant, noticed shipments decline 15.6% yr on yr to 58.2 million items. Samsung didn’t launch a model new flagship smartphone for the fourth quarter however is holding an occasion on Feb. 1 at which it’s prone to showcase its new gadget.

Chinese language electronics maker Xiaomi, which got here in third, shipped 33.2 million items within the fourth quarter of the yr, down 26.3% yr on yr. That was the largest decline among the many prime 5 smartphone gamers, which additionally embody Chinese language smartphone makers Oppo and Vivo.

“With 2022 declining greater than 11% for the yr, 2023 is about as much as be a yr of warning as distributors will rethink their portfolio of gadgets whereas channels will suppose twice earlier than taking up extra stock,” stated Anthony Scarsella, analysis director at IDC.

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